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Breaking down why Apple TVs are privacy advocates’ go-to streaming device
Using the Apple TV app or an Apple account means giving Apple more data, though.
"Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data," said RJ Cross, director of the consumer privacy program at the Public Interest Research Group ( PIRG). It says it gathers data on things like the "features you use (for example, Continue Watching or Library)," content pages you view, how you interact with notifications, and approximate location information (that Apple says doesn't identify users) to help improve the app. Darío Maestro, senior legal fellow at the nonprofit Surveillance Technology Oversight Project ( STOP), noted to Ars that even though Apple TV users can opt out of personalized content recommendations, "many will not realize they can."
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