Get the latest tech news
Breaking the news: publishers beg Apple not to block ads in Safari
New publishers have urged Apple to rethink a new Safari feature to block ads, amid concerns for the dame it will have on their revenues.
Publishers in the UK have urged Apple to rethink the so-called ‘web eraser’ tool that can block advertisements, as they believe the financial sustainability of journalism will be at risk. They also argue that online platforms, like web browsers and social networks, are go-to routes for the public to access journalism but also for publishers to “monetize their content in the digital marketplace.” The prospect of ad blocking has caused concern amongst the publishers, as the Association’s letter continues: “Ad-blocking is a blunt instrument, which frustrates the ability of content creators to sustainably fund their work and could lead to consumers missing important information which would otherwise have been very useful to them.”
Or read this on ReadWrite
