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Breaking up Google would offer a chance to remodel the web
Just for a minute, as we digest the information that Google has been found to operate an illegal monopoly, can you imagine a web without Google? An
Add to that, if other search engines had the chance to gain more users because Google didn’t own the default iOS placement, there would be an opportunity for pro-privacy competitors, such as DuckDuckGo, to get in front of more humans and build greater momentum for alternative non-tracking based business models. The effort is intended to shift the current adtech model that Chrome supports from cookie-based microtargeting of web users, so individual-level tracking and profiling, to a new form of browser level interest-based targeting that Google claims would be less bad for privacy. Such an outcome could finally upend Google’s decades-long grip on web data flows and reboot the default model, setting this place free for users, startups and communities to reimagine and rebuild anew.
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