Get the latest tech news
Breast pump startup Willow acquires assets of Elvie as UK women’s health pioneer moves into administration
Femtech and its startups building connected breast pumps, period trackers and other apps and hardware designed for women’s health have collectively pulled
Femtech and its startups building connected breast pumps, period trackers and other apps and hardware designed for women’s health have collectively pulled in more than $5 billion in funding in the last five years, but the market is tight, and now, two of the trailblazers in the space are coming together as consolidation beckons. Elvie’s tip into bankruptcy speaks to some of the wider challenges in the world of femtech, which is estimated to be a $60 billion market this year but has faced a number of headwinds. Femtech as a category really arose over the years as it became, thanks to the cloud, smartphones and innovations in big data analytics, easier to build apps to engage with the market, and hardware prototypes launched via crowdfunding platforms to gauge consumer interest.
Or read this on TechCrunch