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Brewers Add Non-Alcoholic Drinks as Polls Show Young Drinkers Have Health Concerns

Friday America's surgeon general warned that alcohol is "a well-established, preventable cause of cancer responsible for about 100,000 cases of cancer and 20,000 cancer deaths annually in the United States," and recommended an update to the warning labels on alcohol. So what happens to beer and sp...

They've actually been preparing for something like this for years, reports CNN: Major brewers, including Molson Coors and Anheuser-Busch InBev, and spirit giants such as Diageo and Pernod Ricard, have all grown their portfolios with new non-alcoholic drinks to attract an increasing number of consumers, particularly younger ones, who are ditching drinking because of health concerns. Non-alcoholic drinks are even "skewing younger than the core buyer demographic across markets, and demonstrate higher frequency and intensity of consumption," signaling that there's a sustained thirst for booze-less beverages. Anheuser-Busch said in its 2023 annual report that its non-alcoholic beers "continued to outperform, delivering high-teens revenue growth."

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