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Bringing 3D shoppable products online with generative AI
May 12, 2025 Steve Seitz, Distinguished Scientist, Google Labs Discover how our latest AI models transform 2D product images into immersive 3D experiences for online shoppers. Every day, billions of people shop online, hoping to replicate the best parts of in-store shopping.
Today, you can find interactive 360° visualizations for sandals, heels, boots, and other footwear categories when you shop on Google, the majority of which are created by this technology! Veo was not only able to generate novel views that adhered to the available product images, but it was also able to capture complex lighting and material interactions (i.e., shiny surfaces), something which was challenging for the first- and second-generation approaches. Furthermore, this third-generation approach avoided the need to estimate precise camera poses from a sparse set of object-centric product images, simplifying the problem and increasing reliability.
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