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Brita snaps up smart water bottle startup, Larq
Smart water bottle-maker Larq this week announced that it has been acquired by filtration giant, Brita. More specifically, Brita GmbH, the German company
Bay Area-based Larq, which was founded in late-2017, is best known for its line of smart water bottles, which utilize a UV light built into the cap in order to reduce the bacteria that accumulates inside the dark, damp object. “They wanted to expand back into North America on their B2C side,” Larq founder and CEO Justin Wang tells TechCrunch. Brita U.S. (Clorox) will remain the elephant in this specific room for the foreseeable future, but the company’s one-time parent is gearing up for an interesting battle — one in which it can’t use its own ubiquitous name.
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