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British Army recruitment campaign in Fortnite looks to have been pulled offline

A marketing campaign designed to promote recruitment in the British Army using a custom-made Fortnite map looks to have…

Their so-far unexplained disappearance follows a backlash to the campaign, which was set to centre on a new Fortnite experience and be promoted by high profile influencers. Watch on YouTube Social media posts by the British Army last week raised eyebrows, with the use of Fortnite - a game enjoyed by millions of younger players - called into question. | Image credit:@ArmyJobs / Eurogamer It's unclear if that livestream will still go ahead, but posts by the pair advertising the event on their own social media channels have also been deleted.

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