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Broadcom ends business with VMware’s lowest-tier channel partners
Broadcom claims many eliminated partners weren’t doing any VMware business.
Similarly, Falko told The Register that most of the removed partners were "inactive and lack the capabilities to support customers through VMware’s evolving private cloud journey." Sumit Bhatia, infrastructure solutions architect at SLB, a technology company focused on energy, and co-author of the book Navigating VMware Turmoil in the Broadcom Era, told Ars that the announcement may evoke "a sense of betrayal" among lower-tier partners. Falko told The Register that "consistent engagement" includes "regular deal activity," "sustained, proactive commitment to a partner’s VMware customer base," participating in joint sales efforts, and keeping up with training.
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