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Bug Zappers Are Swarming on Amazon
Amazon listings for low-cost tech products can send shoppers down a rabbit hole of weird brand names, duplicate listings, and suspect reviews. Data from Fakespot shows bug zappers are ascendant.
Data from Fakespot, a service owned by Mozilla that helps consumers spot fake reviews and scams on shopping sites, shows a bizarre rise in the number of listings for bug zappers on Amazon over the past three years. The report acknowledges that the number of products in Amazon’s store continues to swell, which makes managing brand safety more complex—but says tools like image recognition and forgery detection tech enable it to spot inauthentic or counterfeit goods. Writing for The Atlantic last year, WIRED executive editor of news Brian Barrett noted that shopping on Amazon had become an “exercise in frustration” because of its glut of sponsored listings and products being sold by unrecognizable brands.
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