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Build or buy? Scaling your enterprise gen AI pipeline in 2025
Successfully scaling gen AI requires clear, high-value use cases, technological flexibility and an adaptive workforce.
Enterprises that succeed don’t just adopt gen AI — they craft strategies that align the technology with business needs, continually reevaluating costs, performance and the cultural shifts required for sustained impact. Tan notes that Wayfair continues to assess the scalability of cloud providers like Google, while keeping an eye on the potential need for localized infrastructure to handle real-time applications more efficiently. At Wayfair, comprehensive training ensures employees across departments can adapt to new workflows, especially in areas like customer service, where AI-generated responses require human oversight to match the company’s voice and tone.
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