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Bumble apologizes for ads shaming women into sex
Bumble admits "mistake" after critics explained why celibacy is a valid choice.
That account quote-tweeted an even more popular post with nearly 3 million views suggesting that Bumble needs to "fuck off and stop trying to shame women into coming back to the apps" instead of running "ads targeted at men telling them to be normal." In a press release, chief marketing officer Selby Drummond said that Bumble "wanted to take a fun, bold approach in celebrating the first chapter of our app’s evolution and remind women that our platform has been solving for their needs from the start.” These ads are seemingly meant to help Bumble recover after posting "a $1.9 million net loss last year," CNN reported, following a dismal drop in its share price by 86 percent since its initial public offering in February 2021.
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