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Bumble founder Whitney Wolfe Herd returns as CEO amid a dating app decline
Current CEO Lidiane Jones has resigned for “personal reasons.”
“As I step into the role of CEO, I’m energized and fully committed to Bumble’s success, our mission of creating meaningful, equitable relationships, and our opportunity ahead,” Wolfe Herd says in a statement. Dating apps have struggled as of late, following the “Bumble fumble” anti-celibacy ad it apologized for last year, as competitor Match Group (the owner of Tinder, Hinge, OkCupid, and other services) reported a drop in users. In the UK, an Ofcom report last year noted that usage of each of the top three largest dating services had declined from 2023, and survey data increasingly suggests Gen Z daters aren’t using the apps as much.
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