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Bumble’s new CEO talks about her critical mission: to spice things up at the company
The bigger concern for Bumble is user fatigue. People aren't downloading dating apps as enthusiastically as they once were, which means less subscription revenue.
It’s a tall order, and one faced by numerous CEOs who’ve been tasked with rescuing outfits from their post-pandemic doldrums: in publishing, in retail and in the automotive industry, among other sectors. But Jones, who was recruited to Bumble in January from Slack — where she was also tasked with leading a as its CEO and left after just 10 months — has a game plan as she explained recently over the din of lunchtime diners at a San Francisco restaurant. [Bumble founder] Whitney [Wolfe Herd] was incredibly engaged in my onboarding, which gave me an accelerated path to learning the organization.
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