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Business co-founders in tech startups are less valuable than they think
This is Verdi's personal website. He writes about interesting ideas or projects.
Yet, many business founders wrongly believe that because they bring the idea to the table, they carry the meat of the contribution to a successful outcome and thus deserve greater share of equity. On this point, business bros will agree but typically push back, stating that the product is needed to be able to prove out existing demand or a viable go-to-market motion. So instead of wasting your time peddling with no progress, focus on building an asset that is hard to ignore: a deep rolladeck of people that will answer your call on the 3rd ring.
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