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Business Insider recommended nonexistent books to staff as it leans into AI
Some titles on the list included books with extremely garbled titles and fake authors.
But less than a year ago, the company had to quietly apologize to some staff for accidentally recommending that they read books that did not appear to exist but instead may have been generated by AI. Many of the recommendations were well-known recent business, media, and tech nonfiction titles such as Too Big To Fail by Andrew Ross Sorkin, DisneyWar by James Stewart, and Super Pumped by Mike Isaac. The list also recommended a book called Mark Zuckerberg Autobiography: The Man Behind the Code, supposedly written by an author named Jasper Robin.
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