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Business Moleskine Mania: How a Notebook Conquered the Digital Era
“Do you know there’s a section of our customer base that buys a fresh Moleskine every time they come into a store? We have no idea what they do with them”
Two hundred pages suggest that you have plenty to write about; the paper itself, tinted to a classy ivory shade and unusually smooth to the touch, implies that your ideas deserve nothing but the best, and the ribbon marker helps you navigate your musings. Spotted in your local Starbucks, these characters were easily mocked: the satirical website Stuff White People Like made hay with their accessorizing, as did the right-wing politician Karl Rove, who once told his audience at Yale that he knew them to be pretentious by their Moleskines. The laptop, the BlackBerry, the iPhone, and the iPad all seemed to offer far greater functionality than their paper antecedent, but a stubborn constituency of users refused to move over into the digital sphere, and numerous peer-reviewed studies soon showed that their obduracy made sense.
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