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But how to get to that European cloud?


The very short version: It has now become clear that European governments can no longer rely on American clouds, and that we lack good and comprehensive alternatives. Market forces have failed to deliver a truly European cloud, and businesses won’t naturally buy as yet unproven cloud services, even when adorned with a beautiful European 🇪🇺 flag, so for now nothing will happen. This means it’s time for industrial policy, which requires politics to be proficient in “industry.

It’s also worth noting that Europe is full of technical talent, including the people who built much of the technology powering the major American cloud providers. The ones who do want to deal with it are slow-moving consortia, staffed with entire floors of people who love defining and checking “work packages” full of “milestones.” These milestones get met, everyone is happy, the money is spent, and you end up with something. Clearly communicate that European privacy standards will eventually be enforced, making the use of U.S. cloud services increasingly uncertain—especially for sensitive personal data(Article 9 GDPR).

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