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Buy Now or Pay More Later? ‘Macroeconomic Uncertainty’ Has Shoppers Anxious
President Trump’s tariffs have started pushing prices higher. Tech giants and ecommerce strategists offer some clues on when to buy.
“To some extent, we've seen some heightened buying in certain categories that may indicate stocking up in advance of any potential tariff impact,” Amazon CEO Andy Jassy said on an earnings call last week. But several ecommerce strategists who help companies sell products on Amazon tell WIRED that factories and distributors in Asia are admitting to new attempts to skirt tariffs, including by underdeclaring the value of shipments to US customs officials. Companies are buying online ads to market their products like it’s “mostly business as usual,” Reddit chief operating officer Jen Wong said on an earnings call last week.
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