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Buying a TV in 2025? Expect lower prices, more ads, and an OS war
“I do fear that the pressure to make better TVs will be lost…”…
Paul Gray, research director of consumer electronics and devices at Omdia, told Ars Technica he expects that “the new combined sales (Vizio plus Walmart’s white label) will be bigger than the current market leader Samsung.” We can expect more competition from TV OS operators in 2025, including from companies that traditionally have had no place in consumer hardware, like ad tech giant The Trade Desk. But as competition intensifies and pushes the market into selecting a few "sizeable players," as Gray put it, there's more pressure for companies to make their OSes stand out to TV owners.
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