Get the latest tech news

Buying a TV in 2025? Expect lower prices, more ads, and an OS war


“I do fear that the pressure to make better TVs will be lost…”…

Paul Gray, research director of consumer electronics and devices at Omdia, told Ars Technica he expects that “the new combined sales (Vizio plus Walmart’s white label) will be bigger than the current market leader Samsung.” We can expect more competition from TV OS operators in 2025, including from companies that traditionally have had no place in consumer hardware, like ad tech giant The Trade Desk. But as competition intensifies and pushes the market into selecting a few "sizeable players," as Gray put it, there's more pressure for companies to make their OSes stand out to TV owners.

Get the Android app

Or read this on Hacker News

Read more on:

Photo of Ads

Ads

Photo of lower prices

lower prices

Photo of OS war

OS war

Related news:

News photo

The correct amount of ads is zero

News photo

Walmart Buys Vizio to Use Its TVs as a New Way to Blast You With Ads | Walmart paid $2.3 billion for Vizio with its SmartCast OS along with the 19 million accounts it can advertise to.

News photo

OpenAI weighs plan for ads in ChatGPT to bolster revenue