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BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy’
BuzzFeed, the media site known for its celebrity news and quizzes, announced on Tuesday that it’s developing its own social media platform, in a move to Buzzfeed is developing its own social media platform, a bold move to counter the current negativity on the internet.
“I’m fed up with giving the platform companies advice about how to fix the internet, if we want this done right, we have to do it ourselves,” founder and CEO Jonah Peretti writes in a new manifesto, which was published on Tuesday as part of the announcement. In the manifesto, Peretti criticizes big tech like TikTok and Meta for neglecting their users’ well-being by prioritizing an “addictive,” AI-driven algorithm over human curation. Since its inception, BuzzFeed built an audience by delivering lighthearted content, such as celebrity stories, entertaining quizzes, and viral videos that resonate with many users.
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