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Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists
Customers may "misunderstand the consequences of canceling," cable lobby says.
NCTA-The Internet & Television Association, the primary trade group for cable companies like Comcast and Charter, said the rule would make it harder to offer deals to customers who are trying to cancel. "The proposed rule would disrupt the current regime by adding specific requirements dictating what auto-renewal disclosures must say and how they must be presented," said Lartease Tiffith, the IAB's executive VP for public policy. Tiffith defended auto-renewals generally, saying the practice of automatically renewing services brings "significant benefits to both businesses and consumers in the form of cost savings, convenience, and heightened value."
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