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Cable Firms to FTC: We Shouldn’t Have to Let Users Cancel Service With a Click
Customers may "misunderstand the consequences of canceling," cable lobby says.
NCTA-The Internet & Television Association, the primary trade group for cable companies like Comcast and Charter, said the rule would make it harder to offer deals to customers who are trying to cancel. The FTC also proposes that sellers be required to "provide an annual reminder to consumers enrolled in negative option programs involving anything other than physical goods, before they are automatically renewed." "The proposed rule would disrupt the current regime by adding specific requirements dictating what auto-renewal disclosures must say and how they must be presented," said Lartease Tiffith, the IAB's executive VP for public policy.
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