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Cafeteria raises $3M to connect brands with their most opinionated customers: teens
Brands often rely on scraping the web and monitoring social media to understand what customers are saying about them and get insights for product
Rishi Malhotra Image Credits: Chris CallawayThe company has raised $3 million, led by Collaborative Fund and Imaginary Ventures, with additional participation by Bertelsmann and veteran music industry exec Guy Oseary, who has worked with Madonna and Red Hot Chili Peppers. Distinguished by its zero-party data collection, customizable analytics, and strong leadership under CEO Rishi Malhotra, it provides brands with actionable and timely insights tailored to ‘Generation Teen,’” Andrew Montgomery, partner at Collaborative Fund, told TechCrunch over email. Cafeteria mentioned that teens give insights ranging from which celebrity Nike should work with — apparently, Adam Sandler is as popular as Taylor Swift and Sabrina Carpenter — and how they would spend $100 at a mall.
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