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Cake sought deals with Harley-Davidson, automakers before bankruptcy
Cake's CEO and founder told TechCrunch that the company met with big American brands like Harley-Davidson last year as it tried to survive.
Electric motorcycle company Cake held talks with Harley-Davidson and other automakers in 2023 as it fought to stay alive, founder and CEO Stefan Ytterborn told TechCrunch in an interview Tuesday. Ytterborn said he found most of them to be “super receptive,” and while he wouldn’t go into detail about who else Cake pitched, he said the company was looking at a range of options, including investments and strategic partnerships. Cake wasn’t able to bring a deal to fruition and instead had to focus on “extending runway,” Ytterborn said, which included being “spoon fed” by the lead investor of the Series B round, the Swedish pension fund.
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