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California passes landmark law requiring actors' permission for AI likenesses
California has passed a landmark AI regulation bill to protect performers' digital likenesses. Assembly Bill 2602 requires studios and other employers to get consent before using “digital replicas” of performers.
Newsom also signed AB 1836, which grants similar rights to deceased performers, requiring their estate’s permission before using their AI likenesses. AB 2602, introduced in April, covers film, TV, video games, commercials, audiobooks and non-union performing jobs. Deadline notes that exceptions were included for “satire, comment, criticism and parody, and for certain documentary, biographical or historical projects.”
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