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California Sues Data-Harvesting Company NPD, Enforcing Strict Privacy Law


California sued to fine a data-harvesting company, reports the Washington Post, calling it "a rare step to put muscle behind one of the strongest online privacy laws in the United States." Even when states have tried to restrict data brokers, it has been tough to make those laws stick. That has ge...

California sued to fine a data-harvesting company, reports the Washington Post, calling it "a rare step to put muscle behind one of the strongest online privacy laws in the United States." That has generally been a problem for the 19 states that have passed broad laws to protect personal information, said Matt Schwartz, a policy analyst for Consumer Reports. Last summer NPD "spilled hundreds of millions of Americans' Social Security Numbers, addresses, and phone numbers online," according to the blog Krebs on Security, adding that another NPD data broker sharing access to the same consumer records "inadvertently published the passwords to its back-end database in a file that was freely available from its homepage..."

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