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Call of Duty admits it's using generative AI to 'help develop some in-game assets', and suddenly all those poorly made calling cards make sense


"Disappointingly, I just grinded for an AI-generated calling card."

Activision has not specified if it's using generative AI to produce the 2D art in loading screens or promotional calling cards, but the Steam page disclosure makes the claims easier to believe. It's one thing to phone in the loading screen for a Christmas mode, but it'd be another to slip generated art into a paid cosmetic bundle, or in the case of Hard Breakup, ask players to grind for hours to unlock AI slop. (Image credit: Valve)It's worth noting that, other than the Yokai's Wrath bundle sold last year, these suspected AI art pieces are non-paid promotional materials, or a profile banner that you can earn for free.

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