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Call to vet YouTube ads like regular TV to stop scams


Liberal Democrats say regulations need to catch up with "the reality of how people are watching content".

Ads on YouTube should be vetted like those on traditional TV to protect users from content such as scams, promotion of diet pills and fake celebrity endorsements, the Lib Dems have said. Max Wilkinson MP, a culture spokesperson for the Liberal Democrats said: "It's clearly not right that a platform now more watched than almost any traditional broadcaster is still operating under a 'lighter touch' advertising regime. It said the biggest scam trends included using AI to create deepfake videos of celebrities, politicians or members of the Royal Family endorsing their products.

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