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Calo raises $25 million to expand its ready-to-eat meal service beyond the Middle East
A business built around increasingly customized ready-to-eat meals has netted Middle Eastern startup Calo a sizeable funding injection as it looks to
“It is a powerful idea to deliver ready-to-eat meals that are nutritious, healthy, and customized to your needs,” Khaled Talhouni, managing partner at Nuwa Capital, told TechCrunch over a call. It credits this stickiness to combining meal delivery convenience with saving its customers the hassle of finding the right dish to meet their health goals. In addition to opening up the new segments mentioned above, Calo plans to introduce even deeper personalization for users — where they will, for example, be able to specify the exact portion of protein, carbs, or fat they want in a meal, or remove an ingredient.
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