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Can music make food taste better?
Spice up your meals with some sonic seasoning.
A 2018 study published in the Journal of the Academy of Marketing Sciences even found that the louder a restaurant’s music is, the more likely customers are to order unhealthy foods, possibly due to increased stimulation and stress. There’s lots of historical precedent for food that incorporates music, from medieval English chefs hiding singing birds in a pie, to the provocative cookbooks of the Italian Futurist movement in the 1930s, which turned eating into avant-garde performance art. In 2024, Oxford’s sonic seasoning research inspired pasta company Barilla to commission the Al Bronzo Soundtrack Experience from Cristobal Tapia de Veer, composer of the theme music for HBO’s White Lotus.
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