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Can technology fix the 'broken' concert ticketing system?
The increased use of AI may prevent tickets being resold at excessively high prices.
With the cheapest tickets for the remaining US dates of Swift’s continuing Eras Tour now costing $2,500 (£2,000) on the resale market, up from their face value of $49, some American fans realised that it would be cheaper for them to fly across the Atlantic to catch one of the European shows instead. In April, 250 musical artists, including Billie Eilish and Cyndi Lauper, signed an open letter that attacked"predatory resellers", and called the current ticking system "broken". He adds that AI also has the ability to transform the marketing of concerts and other events, with adverts specifically targeted at individuals based on learning what they are interested in.
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