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Can US Measles Outbreaks Be Stopped?
The US almost lost its measles elimination status once. Lessons from that episode suggest it will be more difficult to avoid doing so now.
“We were consistently delivering the same message that was backed by science and that gave our community partners the legitimacy with which to engage their family, their friends, and their neighbors in countering the myths and disinformation that was being shared,” Barbot says. In April 2019, about six months after the first cases appeared, Mayor Bill de Blasio declared a state of emergency, requiring individuals living, working, or going to school in affected zip codes to be vaccinated against measles. In Texas, the Department of State Health Services carried out a comprehensive paid media campaign that included online, broadcast, billboard, and on-site ads in businesses in two phases from March to June to encourage measles vaccination.
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