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Can you look at experimental results along the way or not?


Suppose you've planned an experiment and want to look at the data midway. One camp says that's OK and other camp says no. How to resolve these differences.

Suppose you’re running an A/B test to determine whether a web page produces more sales with one graphic versus another. Suppose you design a hypothesis test to have a confidence level α, and you look at the data midway through an experiment. But if you don’t care about a hypothetical infinite sequence of experiments, you may find the Bayesian approach more intuitive.

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