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Canada’s antitrust watchdog sues Google alleging anti-competitive conduct in advertising


Canada's Competition Bureau is suing Alphabet's Google over alleged anti-competitive conduct in online advertising, the antitrust watchdog said on Thursday.

"Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers," Dan Taylor, VP of Global Ads, Google said in a statement. The investigation found that Google is the largest provider across the ad tech stack for web advertising in Canada and it "has abused its dominant position through conduct intended to ensure that it would maintain and entrench its market power," the bureau said on Thursday. Earlier this year, Google offered to sell the ad exchange to end an EU antitrust investigation but European publishers rejected the proposal as insufficient, Reuters first reported in September.

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