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Canada's Competition Bureau sues to break up Google's ad business
The country’s competition watchdog said a “thorough” investigation had found that Google had abused its dominant position in programmatic web advertising to entrench its market power.
In a statement published Thursday, during the US Thanksgiving holiday, the Competition Bureau said a “thorough” investigation had found that Google had abused its dominant position in programmatic web advertising to “maintain and entrench its market power.” “Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers,” Dan Taylor, vice-president of Global Ads at Google, said separately. “Google's conduct has prevented rivals from being able to compete on the merits of what they have to offer, to the detriment of Canadian advertisers, publishers and consumers.
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