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Canva acquires Affinity to fill the Adobe-sized holes in its design suite
Affinity integrations with Canva are expected “over time”
Canva announced the deal on Tuesday, which gives the company ownership over Affinity Designer, Photo, and Publisher — three popular creative applications for Windows, Mac, and iPad that provide similar features to Adobe’s Illustrator, Photoshop, and InDesign software, respectively. Official figures for the deal have not been revealed, but Bloomberg reports that it’s valued at “several hundred million [British] pounds.” Nevertheless, the acquisition makes sense as the Australian-based company tries to attract more creative professionals. The decision to make its Affinity applications a one-time-purchase with no ongoing subscription fees has earned it a loyal fanbase, especially with creatives who are actively looking for alternatives to Adobe’s subscription-based design ecosystem.
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