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Canva Acquires Serif's Affinity Apps
Canva has acquired Serif's Affinity suite of creative apps, marking a significant stride in its competition against Adobe with a deal valued at...
Canva has acquired Serif's Affinity suite of creative apps, marking a significant stride in its competition against Adobe with a deal valued at several hundred million dollars (via Bloomberg). The acquisition of the Affinity apps marks a change of strategy for Canva, targeting professional designers and creatives who have traditionally relied on Adobe's suite of products. Affinity's software, encompassing photo editing, vector illustration, and desktop publishing tools, has been been lauded for its performance, affordability, and one-time purchase model – a stark contrast to Adobe's subscription services.
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