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Canva adds a new generative AI platform to its growing creative empire
Leonardo.ai will soon be integrated into Canva’s AI tools.
Canva has announced plans to acquire Leonardo.ai, an Australian generative AI content and research startup, as part of its goal to build a “world-class suite of visual AI tools.” While financial terms haven’t been disclosed, the deal will see Canva gain access to Leonardo.ai’s lineup of user-customizable text-to-image and text-to-video generators. Despite this, Adobe suffered backlash to a recent policy update that forced it to explicitly state that user data wouldn’t be used to train the company’s generative AI models. Canva has an opportunity to position itself as a growing alternative, but it needs to tread carefully to avoid any Adobe-like scrutiny from creators who hold similar reservations about generative AI.
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