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Canva CEO Melanie Perkins thinks the design world needs more alternatives to Adobe
Perkins has a big mission — and a big plan.
But that means that Canva isn’t really experiencing the same kind of tension around the introduction of AI tools that Adobe or other big software makers are facing because its core audience has always been firmly outside the traditional design world. Melanie and I spent a lot of time talking about what that means for Canva’s business and how it intends to use that unique position to break into office and productivity apps with its new Enterprise tier. Do you think of this as a disruptive product in the classic sense, that you’re cheaper, faster, good enough, and then, over time, you will expand the use cases until you can more directly compete with a professional tool like Photoshop?
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