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Canva Revolutionized Graphic Design. Will It Survive the Age of AI?
Generative AI could have been an existential threat for Canva, which made billions by making graphic design quick and easy. But for CEO Melanie Perkins, it’s simply making the world more visual.
It focused on ease, offering a design suite less daunting for nonprofessionals than tools like Adobe’s Photoshop, and simplified access with a web platform and freemium model. Previously focused on individuals and small businesses, the company is now going after larger corporate clients, acquiring business-focused design platform Affinity in March and courting CIOs with a rap battle that went viral for its extreme levels of cringe. Alongside lofty growth ambitions, Perkins and her cofounder (and husband) Cliff Obrecht have committed to putting most of their equity—totalling 30 percent—into giving back.
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