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Capcom testing generative AI to manage “tens of thousands of ideas”
The developers of games like Street Fighter are using generative AI to take the busywork out of development.
But artists cannot just copy an existing TV’s design or brand and put it into the game without running afoul of its real-life creator. Abe says that a new design and a new logo have to be thought of from scratch, which is how generative AI aids the developer by not bogging them down into incidental things that still get noticed. Specifically, Capcom is using a Gemini AI model that is fed all sorts of details and information about the game to generate ideas that are internally consistent.
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