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Captions rebrands as Mirage, expands beyond creator tools to AI video research
Captions, the AI-powered video creation and editing app for content creators, is rebranding to Mirage.
The new name reflects the company’s broader ambitions to become an AI research lab focused on multimodal foundational models specifically designed for short-form video content for platforms like TikTok, Reels, and Shorts. The rebranding will also unify the company’s offerings under one umbrella, bringing together the flagship creator-focused AI video platform, Captions, and the recently launched Mirage Studio, which caters to brands and ad production. However, the company emphasized that “design isn’t a catch-all” and that the real solution lies in fostering a “new kind of media literacy” where people approach video content with the same critical eye as they do news headlines.
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