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Cardless swipes up $30 million to build a new generation of co-branded credit cards


More than a quarter of all U.S. residents use co-branded credit cards today to get discounts and other extras from brands they use regularly, but not all

More than a quarter of all U.S. residents use co-branded credit cards today to get discounts and other extras from brands they use regularly, but not all is rosy in the world of loyalty commerce. The company, which provides Visa, Mastercard and American Express card options, said that revenues — exact numbers not being disclosed — grew five-fold in the last 12 months, which was level with its growth rate year before. Similarly, it will be interesting to see what Cardless develops for future products, given the incoming U.S. administration signalling plans for new tariffs laid on goods coming in from certain countries.

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