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Carl Pei Thinks the Phone of the Future Will Only Have One App
Nothing’s CEO speaks to WIRED about how he sees the smartphone market playing out in an era of AI, and where he thinks the competition is going wrong.
In the fiercely competitive Android smartphone market, British startup Nothing is trying to do things a little differently—from its product design to its pricing strategy. It's got a range of earbuds for a variety of budgets and uses, and recently teased that it's developing its first pair of over-ears—not long after announcing a new partnership with British hi-fi brand KEF. At the time, companies such as South Korea's iriver and Singapore's Creative had also launched MP3 players with hard drives, but iPod became the market leader because it got everything right.
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