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Case studies: YouTube creators amplified GTA VI, Fallout and more
From GTA VI's record-setting trailer to the LA Chargers/Sims crossover, YouTube's latest report on fandom shows the impact of gaming creators
Ahead of Vidcon, YouTube published its latest Culture & Trends report on fandom and the platform’s role in building online communities. Given this cultivated audience, perhaps it’s no surprise that Rockstar Games’ trailer for Grand Theft Auto VI broke records on YouTube in December 2023. These breakdowns and reactions helped Rockstar Games expand the already record-setting impact of its hotly anticipated sequel.
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