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Catalog is building the B2B commerce platform for small companies


Catalog wants to build a software-as-a-service product that seamlessly manages B2B sales across several sales channels.

“Unlike Shopify, we didn’t need to build an incredible admin system that would let you manage stock, set pricing rules, and so on. At the same time, companies can’t simply just use something like Shopify for B2B sales with their ERP in the back end as there are a lot of interactions happening over the phone or via email. Right now, Catalog only focuses on a handful of verticals, such as home & decoration (La Compagnie Dumas, Elitis…), baby & kids (Babymoov, Gamin Tout Terrain…) and fashion (Rivedroite Paris).

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