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Celebs and tech luminaries including Mark Ruffalo want to create a fully open social media ecosystem
A cadre of celebrities and former Twitter users are trying to create a vast social network that is freed from profit motive. This would take the form of various apps on top of Bluesky’s pre-existing protocol.
The plan involves building new social media apps on top of the pre-existing AT Protocol, which is a decentralized framework that Bluesky runs on. Bluesky is still backed by venture capital, so the team has to raise money to ensure the underlying technology is put “on an independent pathway, so that the future of social media can be freed from the whims of any one company or group of billionaires.” Initial funds will be spent to launch a public interest foundation that will attempt to make “Bluesky’s underlying tech fully resistant to billionaire capture.”
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