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CEO of world’s biggest ad firm targeted by deepfake scam
Fraudsters impersonated WPP’s CEO using a fake Whatsapp account, a voice clone and YouTube footage used in a virtual meet
The attempted fraud on WPP likewise appeared to use generative AI for voice cloning, but also included simpler techniques like taking a publicly available image and using it as a contact display picture. Read’s email listed a number of bullet points to look out for as red flags, including requests for passports, money transfers and any mention of a “secret acquisition, transaction or payment that no one else knows about”. Some AI models can generate realistic imitations of a person’s voice using only a few minutes of audio, which is easily obtained from public figures, allowing scammers to create manipulated recordings of almost anyone.
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