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CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales
Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone...
In a new interview with Variety, Cook said that Apple's video streaming platform is designed to support original storytelling and cultural influence, distancing the initiative from any direct hardware-related sales strategy. The remarks come as Apple prepares to debut F1: The Movie, a $200 million racing film starring Brad Pitt, co-produced by Lewis Hamilton, and directed by Top Gun: Maverick's Joseph Kosinski. At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day.
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